Blue Cross Blue Shield of Massachusetts

'My Blue' Responsive Web Platform

Enabled insured members to find a plan, pay for their care visits and manage their healthcare costs.

Desktop & Mobile Web for Plans and My Deductibles

  • My Plans Landing Screen - Desktop
  • My Plans Landing Screen - Mobile
  • My Deductibles Landing Screen - Desktop
  • My Deductibles Landing Screen - Mobile

Desktop & Mobile Web for My Financials

  • My Financials Landing Screen - Desktop
  • My Financials Landing Screen - Mobile
  • My Financials Account Details Screen - Desktop
  • My Financials Account Details Screen - Mobile

Usability Findings for Plans

User testing was conducted by a dedicated user researcher. I improved the web experiences with the findings.

  • Usability Report 1 - Plans
  • Usability Report 2 - Plans

Wires for My Deductibles and My Financials

  • My Deductibles wireframes
  • My Financials wireframes

My Role

  • Prototyping
  • User Testing Support
  • Visual Design
  • Wireframing

Collaboration Partners

  • Design Leads + Me (3)
  • Designers (3)
  • Product Managers (4)
  • User Researcher

Tools

  • Invision
  • Sketch

Duration

  • 11 Months (2018)
  Back