In order to meet the needs of users, I designed the screens to be responsive, which required re-organizing and prioritizing content into manageable chunks so it was legible in the mobile space.
I reinforced the brands with an improved user experience by using clean type, flat color and generous white space. Since Cambia Health Solutions owned three distinct brands; Asuris, Bridgespan Health and Regence, branding played a primary role in design consistency.
These screen designs were used in Invision-based prototypes which informed engineers, account managers and stakeholders, and eventually tested with users.
User testing was conducted routinely by a dedicated user research, who I supported with wireframes, screen designs and prototypes. Sometimes the staging server was also used for testing. I revised the UX solution based on the findings which had to be prioritized based on the deployment schedule.
The mobile first user experience was deployed for all three brands. I don’t recall the exact metrics but remember that our efforts had a positive impact on traffic now that the experience was optimized for mobile and tablet as well as desktop. It put us in a great position to iterate and make the experience even better.