Blue Cross Blue Shield of Massachusetts

'My Blue' Native App v2

Gave insured members the ability to use their digital insurance cards at care visits, track claims activity and renew prescriptions.

Final Designs

  • Register with Mobile Number
  • Verified Home
  • My Cards
  • My Cards Details
  • My Claims
  • Contact Us
  • My Doctors
  • My Medications

Usability Findings

User testing was conducted by a dedicated user researcher. I improved the app experiences with the findings.

  • Usability Report 4
  • Usability Report 5
  • Usability Report 9

Wires

  • My Cards wireframes
  • My Claims wireframes
  • My Doctors wireframes
  • My Medications wireframes

My Role

  • Design System
  • Prototyping
  • User Testing Support
  • Visual Design
  • Wireframing

Collaboration Partners

  • Designers + Me (3)
  • Product Managers (3)
  • User Researcher

Tools

  • Adobe
  • Invision
  • PowerPoint
  • Sketch

Duration

  • 1 Year for v2 (2017-2018)
  • 3 months for v2.1 (2018)
  • 3 months for v2.2 (2018)
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