Blue Cross Blue Shield of Massachusetts

'My Blue' Native App v2

Gave insured members the ability to use their digital insurance cards at care visits, track claims activity and renew prescriptions.

  • Register with Mobile Number
  • Message Center
  • Verify with Student ID
  • Verify with Lexus Nexus
  • Verified Home
  • My Cards
  • My Doctors
  • My Medications

About MyBlue App

The new responsive web site was used to promote the native app.

  • About MyBlue App - Mobile
  • MyBlue App Frequently Asked Questions - Mobile
  • About MyBlue App - Desktop
  • MyBlue App Frequently Asked Questions - Desktop

Flows and Wireflows

  • Registration and Verification Flow
  • Verification Flow - Happy Path
  • Omni Registration Flow
  • Omni Verification Flow - Email
  • Omni Verification Flow - Mobile
  • Sign In with Touch ID Flow - Mobile

Personas

In collaboration with the product managers, my design team created new personas for the app.

  • MyBlue App Persona
  • MyBlue App Persona
  • MyBlue App Persona
  • MyBlue App Persona

My Role

  • Design Lead

My Responsibilities

  • Design Team Management
  • Information Architecture
  • Prototyping
  • User Experience
  • Visual Design
  • Wireframing

Duration

  • 1 Year

Tools

  • Adobe
  • Invision
  • PowerPoint
  • Sketch

Team + Me

  • Business Analysts - 2
  • Designers - 2
  • Engineering Leads - 2
  • Engineers - 4
  • Product Managers - 3
  • User Researcher/Tester
  • VP of Digital
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